One of the common word which rotates in the business world is trademark which is represented by the symbol 'TM' or ®. When a person inaugurates a new company, it is always advantageous to be free from legal issues that may arise in future. A symbol, numeric, a phrase or anything identical that becomes a label for one precise company or an enterprise is referred as trademark. It can also be purchased for idiosyncratic catchy phrases, taglines or inscriptions. The registration process is same for both trademark and SM where 'SM' stands for service mark. The trademark serves as an indication of origin and quality of the goods.
To safeguard the brand of the company, securing the trademark is necessary.
Trademark acts as an effective communicative tool in the business network.
If once a trademark is registered in people's mind, it rotates as a never expiring resource in customer’s world.
There is always a competition between the goods and services in business. Customer who views the trademark immediately knows what product or service they are dealing with. So trademark is easy for identification in trade.
Brands create a positive impact, in people's mind.
Unique trademark is a lifelong asset for any kind of start up.
All registered trademarks are secured legally to maintain brand reputation.
A registered trademark can be sold or franchised which denotes the value of a registered trademark. It allows business to effectively utilize the Internet and Social media.
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